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Home Staging Hermosa Beach

Posted by on May 2, 2014 in Uncategorized | No Comments

Here is another new listing, this time a town home in Hermosa Beach where the market is red-hot.   No matter how great the market is, you can always push a higher sales price by proper staging and photography.  Since 90+% of buyers start online looking for a home, they are motivated by the photos of any given property and if you have an agent that runs through and just takes snap shots with their phone…well, you get in return as much as they put in.

This is the living room off the kitchen of 1212 Cypress in Hermosa

1212 Cypress Living Room

1212 Cypress Living Room

It’s not horrible but it’s not good either.  The very white walls contrasted by the dark kitchen cabinets can be dramatic but here with the drab blue colors in the furniture, it just makes everything unexciting.   There are some nods to the beach already including the sea glass backsplash and the coral and other beach accessories.   The attempt was to do a “beachy” room but the result is lack luster.  The rooms also read decidedly masculine…Let’s add some feminine touches.

We’re going to assume they’ll keep the major furniture pieces like the sofa.  Let’s get rid of the rug and all the kitchen accessories and the chandelier over the kitchen island.

Let’s paint the walls this super pretty, “under the sea,” color..Benjamin Moore Palladian blue:

Wall color

Wall color

Pillow fabrics

Pillow fabrics

 

 

 

 

 

 

Rug

Rug

 

 

 

And the rug.   We will keep the white ottoman, re-use the white and beach accessories and add some teal chevron drapes to soften up the room.

The last change would be to add a hanging drum shade light in a raffia or natural color with some texture.   You can also pop the room with some artwork and accessories with some pink.

After  all, the beach gives us colors of not only many blues and greens but also sand, pinks and oranges of sunset, white and greys and many other in-between colors.   Not being so literal will give you more of a beach feeling than just going shades of blue.

So for not much more than a couple cans of paint, a new rug and some pillows…this property will have a whole new look, appeal to a much wider group of buyers and bring in top dollar.