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How to find the right Real Estate agent

Posted by on Nov 2, 2013 in Uncategorized | No Comments

You list your house with an agent you found at an open house, or your hair dressers uncle or perhaps someone you know from the gym.  They’re nice enough, you agree to a price, the agent takes some snap shots with their phone and they load them onto the listing on the MLS and they install a sign and a lock box…and then you wait..and wait…and wait some more.  You might get a few lookie-loos and you might even get a low ball offer…but you’re not happy, nor should you be.

You cancel the listing with your agent and find another agent who makes promises yet they take some snap shots, load them to the MLS, put up their sign and lock box and you this time you get even less activity than the first time…

No wonder you’re frustrated!  No wonder you’re thinking about trying a FSBO (for sale by owner.)

Many studies will show that you get a higher sales price and better and more offers when you hire a Realtor…the trick is hiring the RIGHT Realtor, a GREAT Realtor…there is one great one out there for every 100 bad ones so you’ve got to do a little work to find that great one.

Here are a few tips to weed out the good from the bad:

Ask to see marketing material they’ve used on past listings.  If it seems below par, whatever they produce for you will be too.

Google the addresses of their past listings so you can see the photos and text they used…if that property doesn’t seem appealing to you, move on.

Ask them what their marketing plan will be for your property.  If it’s just loading it on the MLS and putting ads out..move on.

Ask them what the average days on market is for properties they have listed.  If it’s at or below the norm, that’s a good sign.

Ask what percentage of homes they represent sellers vs. buyers.  You want a Realtor who either exclusively represents Sellers or represents Sellers at least 75% of the time.  Buyer agents have a much different thought process than Listing agents.

When you hire a great Realtor, you’ll see the difference almost immediately..how they present your home, from the staging to the photographs to the text and the marketing plan.

Many Sellers find me after previously listing their home with other agents.  Sometimes I’m the second or third or even fourth agent…so do understand the frustration.  Nothing makes me happier than to work hard, do a great job and get their properties sold.  I love a happy client!

There is a HUGE emotional component to buying a home.  My job as your agent is to allow your home to tell a story using photography and words and how it’s presented to generate an emotional response in the viewer.  An emotional response leads to a buyer that absolutely HAS to have your property and is willing to pay to dollar to accomplish that. 

I just put together a mailer for someone in the frustrated with agents position today so thought I’d post some of the photos I sent him as an example conscientious photography and staging making a difference in how Buyers perceive a property for sale…here they are:

 

MLS photo from previous listing Kitchen

MLS photo from previous listing Kitchen

 

 

Same kitchen, my listing after staging and professional photography.

Same kitchen, my listing after staging and professional photography.

 

 

Living room photo from previous agent.

Living room photo from previous agent.

 

 

Same living room, my listing after staging and professional photography.

Same living room, my listing after staging and professional photography.

Another property, photo by previous agent.

Another property, photo by previous agent.

Same room, my listing after staging and professional photography.

Same room, my listing after staging and professional photography.

Both of these listings (just 2 of many more) had been on the market for many months before the Seller’s finding me.  After the changes made, they both sold quickly and for a much higher sale price than they expected.

There are GREAT Realtors out there, I hope you’ll find my suggestions helpful to find them!